January 20, 2021


Hardening Insurance Market Conditions are Expected to Continue in 2021.

How will you differentiate your business? 

How will you protect your budget?

All industries experience cycles, including insurance.  Typically, the insurance market rotates between a hard and soft market, characterized by the following:

Hard Market Conditions:

  • decreased or restricted coverage
  • lower insurance limits
  • stricter underwriting standards
  • higher rates because of decreased insurer competition

Soft Market Conditions:

  • lower rates because of increased insurer competition
  • broader coverage
  • higher insurance limits
  • relaxed underwriting standards

How are you prepared to manage this shift to a hard market while maintaining a commercial insurance program that meets your needs?

A successful commercial insurance program, regardless of market condition, is comprised of many factors.  One key factor is differentiating risk.  Risk management involves taking steps to minimize the likelihood of things going wrong.

An experienced advisor is critical in helping manage and define your risk.  In a hard market, this is especially important since there is less competition between insurers, underwriting guidelines are more strict, and additional coverage/policy restrictions are automatic.

In a hard market, higher premiums can be expected.  You need an advisor who will work for you by:

  • presenting the best version of your business to motivate insurers to offer you their best rate
  • keeping you informed so you can make the best buying decisions for your employees and your business
  • representing your interests by distinguishing insurers across coverages provided, financial strength, and quality of service
  • building a close relationship with you to have a complete understanding of your business operation and goals
Clients of Koppinger & Associates have come to expect our complete and personalized advisement.  We accomplish this in a variety of ways, such as:

  • devoting the necessary time to properly evaluate needs
  • providing an organized, comprehensive insurance program review well in advance of policy renewal
  • helping budget and set goals
  • working closely together to define hazards and risks
  • helping understand loss history and implementing steps to mitigate future losses
  • arranging and organizing loss control resources and safety services at no additional cost
  • assistance in creating and monitoring safety programs
  • nurturing carrier relationships, which carrier will be your backup?  Having a plan and establishing a 1st, 2nd, and 3rd choice
  • negotiating with underwriters to get the best premium and coverage

You deserve an advisor that will help you navigate the hard insurance market while keeping focused on your goals and objectives. 

Give us a call, we can help!

#teamkoppinger #hardmarket #riskmanagement





What Our Clients Are Saying

Clients choose to hire us because we know their business and know what they need. They continue to work with us because we put their interests first.


“Partnering with Koppinger & Associates, Inc., we were able to prepare and tackle the hurdles of Healthcare Reform and the Affordable Care Act. Koppinger & Associates, Inc. had the knowledge and dedication to create and execute a plan […]. The guidance that Koppinger & Associates, Inc. provides us is unrivaled!” Read More

“Koppinger & Associates, Inc. looks at the business first and evaluates the needs of each business on an individual basis. Each business is unique and I would expect nothing less. The staff at Koppinger & Associates, Inc. is awesome to work with, and presents themselves as a team.” Read More

“[…] Eileen and her staff understand our industry, and have the knowledge and experience to guide us. I have a lot to think about running and managing a contracting business, but I know I can rely on the team at Koppinger & Associates who care about the success of my business and the welfare of my employees.” Read More

“The Koppinger & Associates, Inc. team are knowledgeable, responsive, dependable and have proven themselves to be excellent and trusted advisors. Our daily operations present very specific and unique exposures that require thoroughness and accuracy. Eileen understands the working pieces of our business and always provides us with the tools and resources necessary to make informed… Read More

“From contract review to safety assistance, Koppinger & Associates provides knowledgeable guidance, we truly see them as a strategic partner.” Read More

“Koppinger & Associates first takes a very personal interest in your business, then designs the most competitive insurance program available. Rarely do you find a professional services firm who invests their time to really know and understand your business.” Read More

“Partnering with Koppinger & Associates, Inc. was one of the best business decisions we have made. We are extremely satisfied with the responsiveness we receive from Eileen and her team. They are always there to answer our questions, we are treated as if we are their only client.” Read More

“As a CNC machining company, we have seen our share of changes in our market and the economy. Koppinger & Associates, Inc. has been our insurance backbone for over 20 years in both Commercial Insurance and our Employee Benefits program.” Read More

“When it comes to risk management, Koppinger & Associates, Inc. provides the personal service and expertise we were looking for. Eileen and her team have a logical method of explaining and educating us in the world of risk transfer that is clear and to the point. We can always rely on their support and it is reassuring to know we have an adviser who keeps our best interest first.” Read More

“We are one of the largest Marine Diving Contractors in Michigan. With Koppinger now part of our team, we have lowered our workman’s comp insurance rates and are now protected with the proper Marine and pollution policies and winning more bids.” Read More

“You want the Koppinger & Associates team on your side. When our ownership structure changed we were in jeopardy of losing our excellent workers compensation experience, due to their knowledge of the Michigan Workers Compensation Bureau rules we successfully kept our experience: saving us thousands of dollars!” Read More

“Koppinger & Associates, Inc. has been instrumental in my ability to effectively administer our Employee Benefits program. They are very knowledgeable and ready to assist with open enrollments, employee education, billing and claims.” Read More

With Eileen and the Koppinger & Associates team, our needs are always in focus and a priority. During our 20-year partnership, they have been exceptional advisers and resources. From assistance with contract review and negotiation, to benefit plan compliance, we know we can count on them for the help we need. Read More

“The team at Koppinger & Associates is responsive, proactive and our total resource. From assisting us with safety programs, to creating a plan to manage our benefit programs including employee education about consumer driven health plans, Eileen and her team bring the knowledge and resources we need to be our best.” Read More

“We were concerned with the lack of employee engagement and education regarding our benefit plans. We heard about Koppinger & Associates, Inc. through a mutual contracting associate. After meeting with Eileen, she conducted a complete analysis of our needs and educated us on the plans that made the most sense based upon our needs. Our… Read More

"Koppinger & Associates is a true strategic partner, we know we can count on Eileen and her team for advice. Whether we are managing our risks for a plant expansion or evaluating our sprinkler system and infrared testing to reduce fire exposure, her team delivers quality advice and solutions to our privately-held, 70 year-old manufacturing company." Read More

“As a small business managing compliance can be a full time job, Koppinger & Associates brings the knowledge, assistance and resources to help us meet the challenge! It is not uncommon to find Eileen in the plant helping our supervisors with return-to-work programs and safety or conducting an open enrollment meeting for our employees: our needs are always in focus and the priority.” Read More

We Offer Solutions

We will help you identify business risks and implement problem-solving solutions that are tailored to your industry. Your needs come first with the ultimate goal of empowering you to lead and grow your business.