July 23, 2021

What makes your organization unique to prospective employees?

What would compel them to accept your job offer over that of a competitor?
Is it the connection they felt to your mission? Vision? Core Values?

Is it the way you recognize and reward employees and provide opportunities for them to grow and progress in their careers?

Today’s job seekers are looking for more than a competitive salary when job hunting. Sure the compensation and benefits package are important considerations, but prospective job candidates want to hear about an organization’s culture, values, mission and vision when they are considering potential employment.

Does your organization look like a place you’d like to work?

Do you have an Employer Brand? Do you have an EVP? Communicating the value of your organization and what you have to offer is referred to as an Employee Value Proposition (EVP). An EVP defines how a company is perceived by its employees. It embodies the company’s values and ideals and is a fundamental step in defining an employer brand strategy. An effective EVP describes the main reasons that make employees proud and motivated to work for an organization.

An EVP can be thought of as the value employees gain from working at your organization. For current employees, the EVP details the reasons they stay committed. Prospective employees use the EVP to answer questions like:

  • “Why should I work for you rather than them?”
  • “What contributions beyond salary are you offering to make my life complete and fulfilling?”
  • “Why should I perform my best work for you every day?”

Elements of a Strong Employee Value Proposition (EVP)

Compensation is essential, but the best talent doesn’t always gravitate toward the highest salaries. Sometimes talent needs more than a paycheck to engage. Statistics from employees surveyed by LinkedIn confirm this:

  • 44% said they are at their current job because of the opportunities for career advancement;
  • another 44% said it was because the work was challenging

Your EVP must be a balance between tangible (compensation, benefits) and intangible (company culture, meaningful projects, value alignment) and reward.

Five elements of a strong EVP

  • career advancement
  • challenge and self-improvement
  • training and on-the-job learning
  • evaluations and feedback

  • company culture
  • relationships and camaraderie
  • reputation of senior leadership
  • quality of management and coworkers
  • trust and collaboration
  • team-building activities

  • company reputation
  • quality of product/service
  • company mission/vision/values
  • diversity
  • social responsibility


  • challenging/fulfilling tasks and responsibilities
  • work-life balance
  • innovation and intellectual stimulation
  • impact the role plays in fulfilling the company vision

  • salary and bonuses
  • health and retirement benefits
  • disability
  • holidays and vacation time
  • paid leave
  • tuition benefits
  • gym memberships
  • timeliness and fairness of compensation
Great talent always has choices. An effective EVP creates a connection with employees and potential employees, helping you to attract, hire and retain the best talent. Share your values and vision…be an employer of choice.

HR Solutions from #teamkoppinger

What Our Clients Are Saying

Clients choose to hire us because we know their business and know what they need. They continue to work with us because we put their interests first.


“When it comes to risk management, Koppinger & Associates, Inc. provides the personal service and expertise we were looking for. Eileen and her team have a logical method of explaining and educating us in the world of risk transfer that is clear and to the point. We can always rely on their support and it is reassuring to know we have an adviser who keeps our best interest first.” Read More

“The Koppinger & Associates, Inc. team are knowledgeable, responsive, dependable and have proven themselves to be excellent and trusted advisors. Our daily operations present very specific and unique exposures that require thoroughness and accuracy. Eileen understands the working pieces of our business and always provides us with the tools and resources necessary to make informed… Read More

“You want the Koppinger & Associates team on your side. When our ownership structure changed we were in jeopardy of losing our excellent workers compensation experience, due to their knowledge of the Michigan Workers Compensation Bureau rules we successfully kept our experience: saving us thousands of dollars!” Read More

“Partnering with Koppinger & Associates, Inc., we were able to prepare and tackle the hurdles of Healthcare Reform and the Affordable Care Act. Koppinger & Associates, Inc. had the knowledge and dedication to create and execute a plan […]. The guidance that Koppinger & Associates, Inc. provides us is unrivaled!” Read More

“From contract review to safety assistance, Koppinger & Associates provides knowledgeable guidance, we truly see them as a strategic partner.” Read More

“[…] Eileen and her staff understand our industry, and have the knowledge and experience to guide us. I have a lot to think about running and managing a contracting business, but I know I can rely on the team at Koppinger & Associates who care about the success of my business and the welfare of my employees.” Read More

“As a small business managing compliance can be a full time job, Koppinger & Associates brings the knowledge, assistance and resources to help us meet the challenge! It is not uncommon to find Eileen in the plant helping our supervisors with return-to-work programs and safety or conducting an open enrollment meeting for our employees: our needs are always in focus and the priority.” Read More

“Koppinger & Associates, Inc. looks at the business first and evaluates the needs of each business on an individual basis. Each business is unique and I would expect nothing less. The staff at Koppinger & Associates, Inc. is awesome to work with, and presents themselves as a team.” Read More

"Koppinger & Associates is a true strategic partner, we know we can count on Eileen and her team for advice. Whether we are managing our risks for a plant expansion or evaluating our sprinkler system and infrared testing to reduce fire exposure, her team delivers quality advice and solutions to our privately-held, 70 year-old manufacturing company." Read More

With Eileen and the Koppinger & Associates team, our needs are always in focus and a priority. During our 20-year partnership, they have been exceptional advisers and resources. From assistance with contract review and negotiation, to benefit plan compliance, we know we can count on them for the help we need. Read More

“Koppinger & Associates, Inc. has been instrumental in my ability to effectively administer our Employee Benefits program. They are very knowledgeable and ready to assist with open enrollments, employee education, billing and claims.” Read More

“We are one of the largest Marine Diving Contractors in Michigan. With Koppinger now part of our team, we have lowered our workman’s comp insurance rates and are now protected with the proper Marine and pollution policies and winning more bids.” Read More

“Partnering with Koppinger & Associates, Inc. was one of the best business decisions we have made. We are extremely satisfied with the responsiveness we receive from Eileen and her team. They are always there to answer our questions, we are treated as if we are their only client.” Read More

“As a CNC machining company, we have seen our share of changes in our market and the economy. Koppinger & Associates, Inc. has been our insurance backbone for over 20 years in both Commercial Insurance and our Employee Benefits program.” Read More

“We were concerned with the lack of employee engagement and education regarding our benefit plans. We heard about Koppinger & Associates, Inc. through a mutual contracting associate. After meeting with Eileen, she conducted a complete analysis of our needs and educated us on the plans that made the most sense based upon our needs. Our… Read More

“Koppinger & Associates first takes a very personal interest in your business, then designs the most competitive insurance program available. Rarely do you find a professional services firm who invests their time to really know and understand your business.” Read More

“The team at Koppinger & Associates is responsive, proactive and our total resource. From assisting us with safety programs, to creating a plan to manage our benefit programs including employee education about consumer driven health plans, Eileen and her team bring the knowledge and resources we need to be our best.” Read More

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